The most fun I’ve had in a long time was at the Missouri Historical Society looking through the archives of long-gone grand department stores which is redundant since they were all grand. These are newspaper inserts from the 1960s advertising annual promotions based on foreign countries accompanied by cultural programs with hundreds of events. In person it’s breathaking how much larger the papers were then and how intense the ink colors were. I’m pretty sure there’s no way to print colors this vivid any more because the inks and/or technology don’t exist, except for fine art printmaking, and yes I spend a lot of my time examining printing inks because someone has to.
“Under Three Flags” celebrated St. Louis’ bicentennial and the day of its founding when the city “flew in succession the banners of Spain, France and the United States”. Merchandise included tripe, escargot, and candied lilacs. Candied lilacs barely exist in France itself any more (I’ve looked).





































